Mural Trail Vision & Mission
Our vision is to bring world attention to mural art that tells the story of the
people. Our mission is to shine a light on public art murals that tell community
stories which help increase the pride of the local people by beautifying and
showing respect for their community.
Becoming a member of the Blue Ridge Parkway Association in October 2016 began the first official step for the Appalachian Mural Trail(AMT). The Appalachian Mural Trail is now drawing high quality visitors into communities where they are learning about the community, it's history and see the amazing art rendered by the mural artists. Quality of life for all is being enhanced.
Communities and organizations that have public cultural murals can become a member of the AMT. Once accepted as a member, AMT will create a a landing page on the website, muraltrail.com, which showcases the art, tells the stories of the murals, features the the artists' biography and give directions for visitors to find the murals.
Promotion of the Appalachian Mural Trail website comes through the rack cards placed in state Welcome Centers, Chambers of Commerce and other visitor centers in major attractions throughout the Blue Ridge region and beyond. As we add new members rack cards are placed in their area. We are members of many tourism hosts that help us promote the
mural trail with more to come as memberships grow. Each
new member is announced in a press release to local, national, regional and
international media, drawing both visitors and locals to our website to use
the mural map for their traveling journey into cultural art and history! Social
Media includes a facebook page and each landing page has a comments/blog section.
The mural trail encourages participation in the trail through offering a free mural trail tee shirt to visitors who take their 'selfie' in front of a favorite mural. We also have a 'mural spotting' page for folks to make us aware of murals in their neighborhoods for possible inclusion on the mural trail. Each new member receives a mural trail plaque which is placed on or near the mural to signify the mural is an important mural and worthy of inclusion on the mural trail.
After 10 years of research, the Appalachian Mural Trail(AMT) came alive in 2016 at the hands of Doreyl Ammons Cain and her husband Jerry Cain. The project has now blossomed into a viable, expanding success with over 100+ North Carolina and Virginia historical murals on the trail. Doreyl is currently the acting Director of the Mural Trail and co-founder of a non-profit organization called Catch the Spirit of Appalachia, while Jerry is the Designer and Website Engineer of AMT.
The honoring of our stories through the arts is the core essence of the AMT's vision and now it is becoming a reality through the hosting of community murals in small communities to large cities throughout the surrounding Blue Ridge. These murals are spotlighting the creativity of our talented local artists. We believe this is enhancing the visitor's experience and uplifting community spirit!